Kumkumam is a programme on Kairali TV which features the achievements of women in different fields of life. The show is hosted by Akhila. The different segments of the show, 'Penperuma', 'Jnan Vanna Vazhi', 'Aksharangalile Aval', 'Nizhalai Nilavai', 'Madhuramam Marubhasha', 'Soothram' and 'Chithrapadham' aim at entertaining & empowering housewives. 'Penperuma' features successful women from the field of art, literature, acting, politics and business. In the segment 'Jnan Vanna Vazhi', popular television actors recall their journey so far. 'Aksharangalile Aval' is a segment on literature hosted by professor Ambika Devi teacher and 'Madhuramam Marubhasha', hosted by Reetha Madhav Naik aims at improving the English language skills of women folks. 'Nizhalayi Nilavayi' segment features the women behind successful men, while 'Soothram' segment provides housewives with kitchen tips.